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July 14, 2024

Rummana returns to boost agritourism in Jabal Akhdar

Jabal Akhdar – The second edition of the Rummana event kicked off in Jabal Akhdar on Thursday, marking the beginning of a series of innovative agritourism projects in the wilayat. The event aims to promote eco-friendly agritourism, offering unique experiences to attract tourists and boost the local economy.

The opening ceremony was held under the patronage of H E Dr Saud bin Hamoud al Habsi, Minister of Agriculture, Fisheries and Water Resources, and was attended by several dignitaries and officials from various entities. The event is a collaboration between Teepee Oman and Agritourism Development Company (Janaen) – a joint venture between Oman Tourism Development Company (Omran Group) and Oman Food Investment Holding Company (Nitaj). 

This season also includes strategic partnerships with the Ministry of Heritage and Tourism and Ministry of Commerce, Industry and Investment Promotion.

On the occasion, H E Habsi said his ministry was pleased with the launch of the second edition of the event, “which will have a significant impact on enhancing the agritourism experience for visitors to Jabal Akhdar and supporting local farmers in marketing their diverse products.”

During the opening ceremony, Janaen signed a partnership and investment agreement with Teepee to develop, manage and operate its farms in Jabal Akhdar. This agreement will see marketing of Janaen’s farms both agriculturally and touristically, enhancing tourism experiences throughout the year. It includes workshops for children and young people to transfer agricultural knowledge and strengthen their connection to agriculture.

Dr Hashil Obaid al Mahrouqi, CEO of Omran Group and Chairman of Board of Directors of Janaen, said, “The second edition of Rummana reflects our ongoing efforts to enrich Oman’s agritourism, creating diverse tourism experiences and products. Oman offers authentic and diverse tourism experiences.”

Al Amjaad Hilal al Maawali, Co-founder of Teepee, said, “This year, the event will offer a variety of activities and experiences to suit the needs of all visitors, from individuals to families.”

Visitors seeking a unique tourism experience can visit Rummana until September 28 at the Janaen farm in the village of Sih Qitna in Jabal Akhdar. 

For more information, visitors can follow the event’s social media account:

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