DED Ajman holds photography workshop

The Department of Economic Development in Ajman recently organised a training workshop for entrepreneurs titled ‘Art of Products Photography’ in cooperation with the National Program for Small and Medium Enterprises and Establishments and the Dubai Entrepreneurship Academy.

The workshop, presented by photographers Khaled Al-Shehhi and Ahmad Al-Zarouni, aims at enhancing the entrepreneurial skills in products photography and selecting their most appropriate means; which contributes to the development of marketing methods for their projects and products.

The workshop included a practical explanation of the modern methods and techniques in the products’ photography. During the workshop, the difference between photography types and requirements of each type were clarified. Moreover, the participants learnt the basics of negotiation and concluding contracts with photographers and photography companies, and the frameworks and aspects to pay attention to during the drafting these contracts. Additionally, improving the skills of photography and publishing through social media platforms and professional methods of images’ evaluation and analysis were demonstrated, especially since social media platforms are currently the key marketing window for entrepreneurs in the state.

In this regard, Aisha Ahmed Kajour, director of Small and Medium Enterprises Development Department, stressed the importance of the training workshop for enhancing the entrepreneurial skills and qualifying the entrepreneurs in the field of photography and products’ marketing. The Ddepartment, in cooperation with its various partners, is keen to establish various training programs throughout the year, starting from its role in supporting entrepreneurs and enhancing the contribution of citizens to economic activity, which reflects on the general economic growth in the emirate.

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