MUSCAT,
Bank Muscat, the leading financial service provider in the Sultanate of Oman, has announced the launch of Samsung Pay, offering enhanced convenience and security to its valued customers. This step will be an addition to the digital payment acceptance solutions offered via mobile phones. Furthermore, offering seamless payment options ensure that customers don’t need to carry their cards while shopping. The new addition came as part of Bank Muscat’s strategy to enhance digital transformation, financial inclusion and contribute to achieving the goals of Oman Vision 2040.
Samsung Pay is a digital solution that provides mobile payment services for customers to complete secure contactless transactions at several online, on-site and in-store outlets around the world. It is equipped with new features to enhance security and safely store sensitive information in device, including fingerprint recognition and encryption.
The platform is protected by strong hardware and Samsung’s Knox-based security technology to safely store sensitive information in the device. This includes fingerprint recognition and encryption to ensure users’ important data are protected. The platform also replaces sensitive data with unique identification symbols, which offers an extra layer of protection against potential digital and physical hacking attempts.
To activate Samsung Pay, customers can download Samsung Wallet App from Galaxy Store, log in to their Samsung account directly from Samsung Wallet App to set their PIN and fingerprint, then tap on ‘add card’ and scan or manually enter their card number.
Abdullah Hamood Al Jufaili, Assistant General Manager – Digital Banking, Bank Muscat, said: “We are pleased to announce the innovative addition to the wide suite of digital payment solutions provided by the Bank. This step aims to enhance customer experience by providing a new remote payment option to offer a fast and seamless experience while shopping online or in stores. Bank Muscat is keen to harness modern technology to provide the best services possible and keep up with the modern trends in the banking sector. I would like to take this opportunity to invite our customers to take advantage of the new payment service and we assure them that the Bank will continue to work on adopting the latest innovative services to meet customers aspirations and needs.”
Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics said: “Our partnership with Bank Muscat is a critical step for the brand as we continue expanding our outreach to consumers in the region so they may avail of next-generation payment solutions. The Omani market and Omani consumers are among our top priorities, and this collaboration underscores our commitment to bringing the latest technologies to Oman. We are currently working to amplify the user experience by adding even more features to Samsung Wallet so that our customers can benefit from seamless journeys, both in and out of the digital sphere. We eagerly look forward to taking our next steps alongside Bank Muscat and offer customers solutions which are in sync with the sectoral global trends.”
Throughout the past few years, Bank Muscat was keen to providing the latest state-of-the-art payment solutions to its customers to enhance their banking experience wherever they are. The solutions provided by the Bank include payment at Points of Sale (POS) in addition to online payment options. These latest services provide several features, including maintaining global compliance with modern security features, and accepting various types of debit cards, credit cards, and prepaid cards, whether local or international, in addition to instant payment settlements, support services, and a help desk that can be reached around the clock.
The Bank’s efforts in digital transformation have been well recognised by local and international institutions with the Bank winning multiple awards including the Best Digital Bank in Oman from MEED, as well as, being listed by Forbes Middle East in its rankings of the Top 30 Banks in Middle East for 2024.
