New Delhi, India – The Embassy of the Sultanate of Oman in the Republic of India today hosted a ceremony to unveil its upcoming tourism campaign, ‘A Journey to Explore Oman,‘ set to take place from January 10 to 18, 2025.
The campaign is being organised in collaboration with IBEX Expeditions from India and the Bait Al Qanoon Foundation from Oman. The Foundation is dedicated to opening new, off-the-beaten-track destinations each year and creating programmes that offer exciting, immersive experiences.
The Foundation’s model is to introduce new destinations based on the selections made by its Fellowship Committee, whose members express interest in participation. These members are typically from diverse countries and varying economic and cultural backgrounds, ensuring they serve as ambassadors for the countries they visit.
This partnership is expected to enhance Oman’s appeal as a tourist destination, particularly among travellers who adopt a sustainable and responsible approach to tourism.
The event was attended by several Indian government officials, foreign diplomats based in New Delhi, and a significant number of Indian business leaders.