In today’s workplaces, there is a phenomenon known as “Productivity Theater” that has significant implications for organizations. Productivity Theater refers to the practice of engaging in superficial work that appears productive but ultimately fails to contribute meaningfully to the organization’s goals. This deceptive behavior can manifest in various ways, such as employees constantly claiming to be busy, sending numerous emails during non-working hours, missing meetings under false pretenses, or attending excessive and unnecessary gatherings.
Beneath the surface, Productivity Theater often stems from disengagement, a sense of paranoia regarding productivity, quiet resignation, or plain boredom. Some employees prioritize performative work, seeking to appear busy rather than tackling tasks that truly make a difference. Others resort to technology hacks, such as using mouse movers to simulate activity, or exaggerate responsiveness by scheduling messages to be sent after hours, creating an illusion of overtime work. Surprisingly, research suggests that almost 45% of employees dedicate approximately 10 hours per week to such performative activities, as reported by a study conducted by Visier.
But what motivates employees to engage in this theater? According to the same study, 64% of employees feel that performing in this way is crucial for their professional success, while 49% desire recognition as valuable contributors to the organization. Additionally, 33% seek to appear more valuable in the eyes of their superiors, and 30% simply want others to be aware of their ongoing work. Interestingly, only 8% of employees participating in Productivity Theater are attempting to avoid additional responsibilities, and a mere 6% claim to have an insufficient workload.
At its core, Productivity Theater is a symptom of employee disengagement. Those who engage in this theatrical behavior are not genuinely invested in their work. To address this issue and foster actual productivity, organizations can implement the following strategies:
Embrace a flexible work mindset: Employees and employers often have divergent views on work flexibility. While around 70% of employees desire a hybrid or remote work schedule, only 43% have the freedom to choose, according to Ivanti’s 2022 Everywhere Workplace Report. Leaders who fail to embrace and enable flexibility risk missing out on the benefits of an engaged and productive workforce. When employees have autonomy over when and where they work, they are more likely to be genuinely committed, work diligently, and produce meaningful results.
Shift focus to value-driven work: Help employees recognize and prioritize tasks that add value rather than merely showcasing busyness. This shift requires a change in mindset for both employees and managers. Encourage frontline managers and employees to collaboratively establish goals and priorities. By identifying the tasks that contribute most significantly to these goals on a daily, weekly, and long-term basis, employees can concentrate their efforts on value-driven work, which should occupy around 80% of their time.
Establish clear expectations: Ambiguity surrounding performance expectations often leads to Productivity Theater. While not all roles can be quantitatively measured, clarifying expectations can enhance productivity. Managers and experienced employees can work together to set or redefine quantitative and qualitative goals for each role. From there, tasks and the time required for each can be defined to achieve those goals. By attending to these crucial details, such as the behind-the-scenes work that may not be visible, such as writing and developing communication for a marketing campaign, employees can focus on high-priority tasks that contribute to the organization’s success.
Discourage comparisons: Both formal and informal competition can foster Productivity Theater. While some positions, like sales, benefit from healthy competition, many employees struggle when constantly compared to their peers. Although eliminating comparisons entirely may not be feasible, organizations can mitigate their negative impact when introducing new initiatives. Clearly communicate the purpose of projects and initiatives, emphasizing collective goals, such as customer satisfaction, team success, or organizational objectives. Evaluate performance based on group achievements, employee motivation, and well-being over time, rather than promoting individual rivalries.
By acknowledging the existence and consequences of Productivity Theater, organizations can take proactive steps to address it. Creating a culture of genuine engagement, focusing on value-driven work, setting clear expectations, and discouraging unhealthy competition will contribute to a more productive and fulfilling work environment